I?ll get a website, put up some merchandise or offer a service, and the orders will pour in. Fantasy! The truth is, running an Internet business from home is probably twice as hard as running a traditional brick and mortar business. Allow me to explain.
1. Getting the word out: Just because you build it does not mean that they will come ? customers that is. There are literally millions of websites totaling billions, yes Billions, of pages. How will you get found? Driving traffic to an Internet site is not, contrary to popular belief, easy.
First, your customers need to have a computer ? with an Internet connection. Hopefully, a fast one. If they only log on at work, then there goes weekend and/or spur-of-the-moment, I-saw-it-from-the-window- and-had-to-have-it sales.
Solution: Reach customers via their mailbox, in addition to their inbox. You can do this in your jammies, but you must put in the same hours as someone with a brick-and-mortar store because you miss out on an obvious stream of income ? in-store sales.
Some cost-effective, offline methods to reach customers are postcards and press releases.
A cheap online marketing idea is to put a subscriber box on each page of your website. This costs very little in money and zilch in time once it is set up. Employing traditional with online marketing methods will drive continual traffic to your site.
2. Make a quick connection: If you want your customers to reach you online, you had better have fast-loading graphics. If your graphics don?t load/begin to load in 3-5 seconds, most customers won?t stick around. They will be off to your competitor?s site.
The Pursuing Blog Submit is from Associated Content and brought to most people by online marketing
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